Chandlers Quality Meats

Expertise

Digital Compositing, Graphic Design

Deliverables

Storefront Design, Sign-writing

Date

Q1 2015

The client was Chandlers Quality Meats, one of Mudgee’s newest butchers at the time of this project. The original location of this business was tired and had been un-used for two years, leaving the space with a much need pick-me-up.

The project started off with a photoshoot of the location which we then used to build on top of in Adobe Photoshop, allowing us to develop the photorealistic concept artwork for the storefront design.

Through working with a navy blue base colour we were able to develop a logotype of the Chandlers name wedged between two graphical elements which also signify the profile of a butchers knife. Our concept incorporated a large wall mural of a cow with a ‘cut-map’ of various beef cuts and where they are found on the animal.

Additional elements included the back wall animal mural and their frosted negative cutouts on the refrigerated glass cabinets. These negative space cutouts provide an interesting way to view the produce as well as a rapid solution to categorising meat types.

Once the look for the store design was established and approved we worked with local painters and sign writers to bring to reality a finish almost identical to the original concept art. The result is a refreshed store which from day one attracted more customers for the client purely from the new visual appeal of the location.

Concept art of Chandler's Quality Meats shop front