The Inside Shop Rebranding

The Inside Shop is a local home and giftware store in Mudgee that came to the creative team to rebrand their company. The design brief was to update their previous branding to a modern, elegant and feminine style. During the design process, the logo was made to work as a silhouette before colouring was added to allow for it to be flexible in most applications on different materials such as storefronts to embroidery.

The logo was designed with a feminine, elegant nature shown through the font and the intricate detail of foliage within the logo.

Once the form of the logo was perfected, colour was applied according to the client's desire for a modern palette. A combination of the fonts Didot (Regular) and Gill Sans (Semi Bold) and a light grey-blue colour were used to aid in creating a elegant and feminine aesthetic. This rebranding project was completed within 4 weeks and delivered a new brand with a logo, storefront concept, business cards and later on gift certificates.