Mudgee Fine Foods Website & Booklet

Mudgee Fine Foods logo


Graphic Design, Website Design


Mobile Responsive Website, Booklet


Q2 2017

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Vibrant design for a vibrant community.

Mudgee Fine Foods is a non-profit organisation that was created to increase the awareness of Mudgee's local food industry and to promote the Mudgee region in conjunction with Mudgee Wine Grape Growers Association and with Mudgee Regional Tourism.

The creative team was tasked with the job of developing a website for promoting regular Farmers’ & Makers’ Markets as well as the Farm Walk and Farm Gate events. The website was designed to visually feel bright and colourful to emulate the feel of the Farmers’ Market and other events.

A clean and modern design was used with a strong focus on the selection of photography and colours to individualise each event. Keeping the website as clean and easy to navigate as possible was an important focus as the large amount of text and images that was needed for both stallholders and visitors to the site. We utilised a method of presenting the primary text content on two-thirds of the page with a sidebar for important documents and information. Modern website animations were even used to help draw attention to the most important documents when the user views the page.

Later down the track an eCommerce module was added to allow the sale of online tickets, as well as an integrated Facebook and Instagram feed, blog system and a mobile friendly and simple to manage online calendar. The online calendar allowed for automatic reoccurring events to reduce ongoing maintenance for the Mudgee Fine Foods support staff.

Designed to Support Multiple Devices

Designed to be Clean and Easy to Navigate

Mudgee Fine Foods website on desktop, laptop, tablet and smart phone devices
Mudgee Fine Foods website layout

for Mobile

We don't just match our client's branding, we also make sure our websites are always practical. This website and many others like it are designed to be easily viewable on devices such as desktops, iPads, and most smart phones.

Mudgee Fine Food website on desktop, laptop, tablet and smart phone devices

Farm Gate & Foodie Trail Booklet

After the development of the website was completed, we were then tasked with the job of creating a booklet for the Mudgee Region's Farm Gate & Foodie Trail 2018. The design brief required a modern design with a rural twist.

Mudgee Fine Foods 2018 Farm Gate & Foodie Trail Booklet
Mudgee Fine Foods 2018 Farm Gate & Foodie Trail Booklet
Mudgee Fine Foods 2018 Farm Gate & Foodie Trail Booklet