Mobile Compatible Website
In 1986, David and Sue Fairlie – Cuninghame purchased a 50-ha property just east of Mudgee township, it was a weekend retreat and the main occupation was (and remains) fattening steers. But wine was in their blood: both were founding members of the Rothbury Estate and Sue was for many years influential in wine and food media.
“I was influenced by leading winemakers from all over the world, but not one of them ever told me what bloody back breaking work it is, the discipline required and how dodgy the returns”.
The design brief was to produce a website for the business who previously had a website but which had become so outdated in terms of both technical standards and with respect to the evolution of the Mongrel Wine branding that they were in need of our help. The design brief needed to complemented their confident and bold branding style, to encourage a design that would stand out from the crowd. Working with the tagline of ‘A little out of the way, A lot out of the ordinary’ we were given plenty of freedom from David and Sue, pitching a bold and gutsy design which complemented the new range of wine labels.
The delivered website was simple in layout but striking in appearance. An Al Capone mugshot serves as the backdrop of the front page representing that Mongrel image with each page featuring its own bespoke wallpaper. Throughout the website the signature red and white branding, sans-serif typefaces and bold blocks of colour are repeated. Aside from the News Feed, every page is an exercise in simplicity and modern design. The visual wine browser allows users to flick through the range and each wine features its own carousel of information divided into three key segments; Drink: Tasting notes and cellaring info, Eat: Food paring tips, Talk: A history of the variety.
Because Mongrel Wine had a strong following on social media, a customised news feed was integrated into the website automatically pulling the latest posts from the Mongrel Wine Facebook page. Behind the scenes, a system applied the website’s bespoke styling before presenting the information in a blog style feed.