Munro HR believe building a successful business requires building effective relationships, grounded in engaged, motivated and accountable employees, supported by the Company’s culture.

Hi Tech Creative was approached to refresh the branding and website as well as help develop the look and layout of a new a coffee table book ‘Thoughts, Philosophies & Quotes for Leaders & Managers’.

The first step in the project was a redesign of the existing Munro HR Logo. The client was looking for a evolution of the existing logo rather than a new logo design. The feedback on the old logo was that it was starting to look dates and also had some legibility issues in some applications.

Our designers focused on simplifying the structure of the logo by removing the rounding of the typeface in general to give it a sharper and more modern look. The weight of the lettering was also enhanced and the gray used was made significantly darker to improve legibility. The ‘people’ characters on the ‘M’ was simplified and a gradient used to provide some depth and definition to this part of the logo.

A new website was also produced which modernized the layout and included a full revision of the photography, icons, theme and content. The website was build using our OVA website platform which enables the client to login and make their own changes but also provides ongoing support and SEO audits to ensure the website remains up to date with Google’s latest core vital criteria.

Finally we developed a coffee table book in collaboration with the author. This involved the concept, design, layout and print production of a hard cover coffee table book. The book was produced in A5 landscape and Hi Tech also sourced a large portfolio of high quality images to accompany the book.